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Catalogue Marketing Assignment Help

The term “catalogue” refers to a book or pamphlet that contains a list. Catalogue advertising or marketing is a well-known strategy of direct marketing. Students doing specialization on this topic require Catalogue marketing assignment help from the experts of BookMyEssay.

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Meaning of Catalogue Advertising

Catalogue advertising is a type of sales technique that groups various items into a printed piece to generate direct sales. It is considered a specialized branch of direct marketing. The list of items sold by a company is mentioned on printed paper or on an online platform to attract more customers and generate sales.

The sender of the catalog provides all the necessary information such as email, contact number, and physical address for the customers. The prospective buyers place orders via one of these contact methods mentioned in the catalog.

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Types of Catalogues Used for Advertising

There are various types of catalogs available but choosing the right one needs an evaluation of marketing goals. The major types of catalogs are mentioned below:

Print catalogs: it consists of a cover that shows the categories of items that are mentioned in the catalog with detailed information about the products and images of the same. Some catalogs feature a single product whereas others can include a wide collection of products. After getting the order through mail the catalog providers send return envelopes with postage. Others may receive orders by phone.

Single company catalogs: this type of catalog is used by companies that produce several products. They create catalogs for advertising. A catalogue marketer can suggest related products altogether so that the buyer can order various products at the same time.

Multiple company catalogues: This is a type of catalogue where products of multiple manufacturers are mentioned in a single catalogue. This facilitates those companies who produce fewer items but can avail catalogue advertising for selling their products. In this type of advertising, consumers place orders with the catalogue producer.

Online catalogues: These contain similar details as that of printed catalogues. But it lowers the cost of advertising of the seller by saving the printing and mailing expenses. It is a better option than the other ones as updating the online catalogs requires less time and effort. Most advanced online catalogues facilitate the buyer by giving options of sorting products based on their popularity and price.

Advantages of Advertising Using Catalogues

The following are key advantages of using catalogue advertising:

  • This type of advertising can reach a large number of customers effortlessly just by sending a mail.
  • In this case, the sellers do not have to wait for the customers to come to their store. They can send catalogues with details of products and offers.
  • It helps to generate better cash flow as a customer has to pay in advance for buying something. So the seller does not have to think about the money getting stuck.
  • Advertising expenses can be controlled as the money spent on advertising catalogues to the prospective buyers only and not the mass population.

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