Marketing management usually involves a collection of techniques and strategies that companies use to optimize their marketing campaigns. With so many tools and techniques available for today’s businesses, there are specialized courses that look to study every one of these tools and techniques. BookMyEssay is the best place to get your quality student’s marketing management assignment help.

Marketing management as a course looks to prepare the student for a successful career in the field of optimizing available marketing tools and techniques for maximum benefits. A marketing management course looks to put of all of these tools and techniques into perspective. Many marketing management courses both professional and academic usually come with their assignment papers. With thousands of students helped over the years with their marketing management assignments, it is easy to see why smart students still depend on us for quality and premium solutions such as: marketing management case study help.

About Marketing Management

Marketing management is a professional discipline that Involves the strategic application of various promotional methods and techniques in organizations and enterprises.

The Structure of Marketing Management

Marketing management is a discipline that uses strategic promotional instruments from competitive strategy and economics to evaluate the marketplace. This structure involves the application of value chain analysis, strategic competitor group analysis, and the Porter's five forces. Our marketing management assignment help considers all of these components to provide the best writing solutions for students.

Competitor Analysis as an Essential Part of Marketing Management

During the process of competitor analysis, business executives usually create detailed profiles of possible competitors and business rivals in the marketplace. This profiles focuses on the relative competitive weaknesses and strengths of each competitor. The strengths and weaknesses of each competitor is obtained by the performance of a SWOT analysis.

Through the SWOT analysis, the marketing executive note able to examine each competitor with the use of several comparable features. Each competitor is examined in terms of their cost and pricing systems, profit sources, competencies and resources, product differentiation, competitive positioning, and so on. A good marketing management assignment help online should be cognizant of present-day methods of analyzing business rivals and competitors.

Marketing Management: Market Research as a Type of Marketing Analysis

A good marketing management essay writing help in UK should consider all the types of marketing researches. Marketing management usually involves the planning and conducting of market researches. These researches are then user to perform elaborate marketing analysis. Since market research is a very important part of marketing management, marketers usually use a wide range of techniques to ensure that they conduct an efficient and effective market research. Some of the techniques used are:

Qualitative marketing research: This type of market research involves the use of focus groups. Extensive interviews done in various formats are also conducted.

Quantitative marketing research: This is another type of market research tool that involves statistical surveys and other empirical methods to conduct an effective market research.

Experimental techniques: There is also the use of experimental techniques and methods like test markets.

Observational techniques: The use of empirical observational techniques like on-site (ethnographic) observation is also effective.

Business executives and marketing managers also develop and supervise various processes competitive intelligence and environmental scanning to easily identify trends which might influence the marketing analysis of the company

Brand Audit in Marketing Management

Brand audit is an important aspect of marketing management. Brand audit involves the complete evaluation of the current position of a brand in the marketplace. This evaluation is done with respect to the position of its competitors. The audit is also done on the brand to evaluate its effectiveness in the marketplace. An effective brand auditing exercise is usually conducted with the use of six strategic questions. They are:

• How effective is the current brand tactics and strategy of the business?
• What are the identified strengths and weaknesses of the company?
• What are the current external threats and opportunities facing the company?
• How strong is the position of the business in the marketplace in comparison to that of its competitors?
• How competitive and profitable are the costs and prices of the brand?
• What strategic problems does the business currently face?

Brand Audit as a Strategic Tool for Marketing Management

During the brand audit exercise, the objective of the whole process is to determine the resource strengths, best marketplace opportunities, deficiencies, external threats, and future profitability of the business. All of these are done to determine the competitive position of a business with respect to the position of its competitors. Our marketing management assignment help providers takes cognizance of modern brand audit techniques.

A brand audit helps a business to establish the strategic features that it needs to enhance its competitive capabilities and brand positioning in the market. An effective brand audit is used to check whether the market share of a business is stable, receding, or increasing. It is also used to check whether the margin of Profit of the business is decreasing or improving. Furthermore, it is also used to check the rate of decrease or increase of a brand's profit margin with respect to those of established competitors. Moreover, the brand audit is used to investigate possible trends that could affect the business’s investment returns, established economic value, and net profits.

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