Amway has a successful and unique sales strategy that is a focus of many higher institutions. As a multi-level marketing (MLM) business, independent and academic institutions continue to marvel at their sales strategy. Amway have a unique sales process that guarantees the distribution of its products from production straight to the consumer. As a business-to-customer (B2C) company, the strategy that the uses has surpassed all expectations of the market. Do you need an Amway case study SWOT analysis writing help? BookMyEssay is one of the best educational support agencies with a team of experts that produces high quality student’s assignments help.

Amway have worked to sanitize its supply chain system that is has resulted to a revolutionary sales process. This day, students conduct a SWOT analysis of the company to determine its commercial standpoint in the marketplace.

What is Amway Case Study SWOT Analysis?

Amway is a company that was founded in 1959 by Jay Van Andel and Rich DeVos. This is a company that transformed the very popular business model of direct selling. This day, the company continues to disrupt the retail market through the constant empowerment of Amway entrepreneurs on how best to become social commercial experts. For the last 60 years, this company have empowered entrepreneurs with the technical know-how of how best they can compete in the marketplace. Amway was able to excel this way because they know how to apply the SWOT Analysis methodology. This is an approach that is essential for any company looking to thrive and survive in any given marketplace. There are special case studies where students are given assignments to study up on the SWOT analysis model deployed by Amway to help out its business chains in the marketplace. Due to the holistic and methodical approach required by the research involved, many students will usually seek out professional Amway case study SWOT analysis writing help service providers to help them complete out their assignments.

A Short Background on Amway

Amway is the shortened version of the name, “American Way.” This is health, home care, and beauty multilevel marketing (MLM) franchise that is headquartered in the USA. Based in Ada, Michigan, the company now operates out of more than 100 countries and various territories in the form of a network of affiliations. Amway is the biggest company in the world that operates with the direct selling model. They usually produce and supply beauty, personal care, home, and nutrition products which are exclusively sold by way of the Amway Independent Business owners in more than 100 countries in the world. This is the company behind the famous Amway case study writing help in school. Due to the uniqueness of the company’s business model, many students are unable to complete assignments that involve the company. They will rather get a good Amway case study SWOT analysis writing help to ensure that they get maximum grades/points form their assignments and coursework.

The SWOT Analysis for Amway

A SWOT analysis is a very relevant business tool that is used exclusively to find out the strengths, weaknesses, opportunities, and threats of a company. Most company will use a SWOT analysis to figure out what their strengths are and what their likely weaknesses are. This tool can also be used to best figure out the way that the company can be expanded. SWOT analysis is the methodology that is central to performing an excellent case studies on Amway as a company. Due to the level of emphasis and attention-to-detail that the assignment requires, many students will rather get a reliable Amway case study SWOT analysis writing help support for maximum grades/points with their assignments.

Amway has specific strengths that enable it to get more traction in the marketplace, get more customers, and easily maximize its profits. The following are the strengths of Amway.

• A strong global presence – More than 3 million agents/business owners in more than 80 countries worldwide.
• A wide product range – 115 products from five various categories: cosmetics, gift catalog, home care, wellness and nutrition, and personal care.
• Awards from many organizations.
• Diversified customer-base
• Employee base – Have over 16,000 workers.

• Falling sales
• Limited store outlets
• The risks with MLM businesses
• Expensive products
• Relies heavily on referrals

Amway’s opportunities are a massive part of the company’s SWOT analysis. They represent the potential areas where the company should focus on to increase sales, improve results, and boost its profits.

• Increasing the availability of products
• Partnership with valuable businesses in the supply chain
• Invest in technical/analytical tools
• Employ different communication channels

The threats that surround Amway are some of the negative external/environmental factors that can affect the growth/expansion of the company. Amway’s threats include:

• Low switching charges
• Increased competition/business rivalry
• Governmental restrictions
• Costs
• New players in the market

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