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Overview of Family Branding
In this modern era of marketing and promotion, a family brand is a selection of goods, that sell under the same brand name, and often have a different logo. For example, PONDS uses the same name to market soap, Powder, and beauty products to consistent customers.
Every product should be promoted with the name of the brand. The strategy of promotion where many products are promoted under the same brand is called family branding. The products that are attached to each other are promoted with the help of family branding. For better learning this process, let us consider an example. The firm operates under the brand name X, and it produces Body Lotions. After that same brand started producing other range of products like body wash, perfume, beauty products, and so on. This is called family branding. This is done not only to reduce production costs but also to take benefit of the existing popularity of a brand in the market, thereby helping to attract customers very easily. With all these, you can get Do My Homework for me service.